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Mind Mapping Workshop:
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You think you know your ideal client - so why aren’t they enquiring?
In this 60-minute workshop, you’ll build a psychology-driven mind map of your ideal client, so your content attracts the right people to your coaching.
SIGN UP NOW!Create Content That Connects
You know your clients inside and out. You hear their stories, you understand their fears, and what they want from life.
But when it comes to content? It’s hard to translate all that insight into messaging that actually connects.
This workshop helps you bridge that gap.
'Nutrition & body image coaching for mums'Â is not cutting it.
Most ideal client exercises have you list their age, location, and favourite coffee order... but that does nothing to help you create content that resonates.
This workshop goes deeper.
Because when you truly get inside your client’s head, marketing stops feeling like guesswork and starts working for you.Â
By the end, you’ll have a psychology-driven mind map that makes content creation purposeful. You’ll know exactly how to attract the right people and help them see why you’re the coach they need.
This workshop is for you if
- You’re getting client results but enquiries are sporadic.
- You’ve tried talking about pain points but it feels forced.
- You’re posting consistently, but it’s not leading to enquiries
- You feel like you’re talking to everyone but connecting with no one.
- You don't want to rely on gimmicks - you value depth, integrity, and creating a genuine impact.
You know you have something valuable to offer. It's time for your audience to get it, too.
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SECURE YOUR SPOT
When you get clear on your ideal client, you:
✅ Attract the right clients. No more enquiries from people who want a quick fix or aren’t ready to do the deeper work.
âś… Make content creation easier. When you understand what motivates your audience, knowing what to post stops feeling like a struggle.
✅ Spend less time online. With a strategy in place, you'll have more time for the things that matter - yourself, your family and your self care.
âś… Turn engagement into enquiries. When your audience feels seen, working with you becomes the next step.
Stuck in your head?
This live workshop helps you hash it all out in real time - so you stop second-guessing and start creating content that resonates with the right people.
ONE TIME ONLY! JOIN THE
Mind Mapping Workshop
WORKSHOP + REPLAY
ÂŁ95
- 60 min workshop + lifetime access to recording
- Mind Mapping canvas to define your ideal client beyond vague avatars.
- Content frameworks to help you create engaging posts.
- Live Q&A so you leave with confidence.
In This Workshop, You’ll:
Identify exactly who your client is
Refine your niche beyond broad struggles like body image and disordered eating and pinpoint the specific motives, fears, and thought patterns that make someone the right fit for your coaching.
When you know exactly who you’re speaking to (and who you’re not) your content becomes more focused, relevant, and effective, making it easier to attract the right clients.
Uncover what moves them forward
Map out the fears, doubts, and mental roadblocks that keep your ideal client stuck, along with the specific triggers and desires that encourage them to finally say yes.
When you understand both, your content shifts from just describing their struggles to helping them move through them, so they see your coaching as the solution.
Turn this into engaging content
You’ll leave with a structured, psychology-driven breakdown of how your ideal client thinks, feels, and acts - and a clear process for turning those insights into content that lands.
No more second-guessing what to say. You’ll have a go-to resource that helps you create engaging, relatable content that speaks directly to the right people, again and again.
WELCOME, FRIEND!
I'm Shannon Beer
Coach, Mentor & Educator
Quite frankly, I'm tired of seeing amazing coaches struggling to fill their services because they don't want to use bullshitty strategies.
With expertise in Compassion-Focused Therapy (CFT) and Motivational Interviewing, I specialise in relationships and communication -Â which means I know exactly how to help you understand your ideal client on a deeper level and craft messaging that resonates.
Through my mentorship, courses, and workshops, I’ve helped coaches move from sporadic enquiries and overthinking to consistently attracting aligned clients with messaging that feels natural and effective.
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