BODY IMAGE FUNDAMENTALS
Improve your client's body image with a proven coaching framework.Â
Support clients beyond surface level fixes, and feel proud of the way you coach.
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ENROLLMENTÂ closing in
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Let me guess…
You care deeply about your clients, but when body image comes up you freeze.
You second-guess what to say, rely on surface-level tips, or avoid the conversation altogether.
And even though you know this work is important, you worry you’ll do more harm than good.
And here’s why you’ve been stuck:
Most coaches were never taught how to address body image in a structured, evidence-based way.
You’re left piecing together bits of advice, hoping it lands - but without a clear process, it feels random, uncertain, and draining.
That’s exactly why I created Body Image Fundamentals.
The results you’ll walk away with:
Confidence in every conversation
No more second-guessing - you’ll know exactly how to guide clients when body image struggles come up.
A clear, evidence-based framework
Finally stop winging it. Use a proven process to help clients move past resistance and create lasting change.
Coaching you can feel proud of
Go beyond surface-level fixes and make a meaningful impact that lasts longer than any fat loss result.
And this is your last chance to learn it live!

I finally have a deeper understanding of my clients (and my own) struggles.
Before BIF, I didn’t have the language or tools to support my clients at the level they needed - and I felt tension because of my own body image.
After the program, I stopped second-guessing myself and gained the confidence to address nuanced issues. My clients started to understand their true motivations behind exercise and create real, sustainable changes. That shifted their whole experience with exercise and their body and ultimately how they started to show up in their lives.
If you want to be a truly client-centric coach, BIF is essential.
OLIVIA PARK
HEALTHÂ &Â PERFORMANCEÂ COACH

INTRODUCING
BODY IMAGE FUNDAMENTALS ADVANCED
The only evidence-based program that gives coaches a clear framework for addressing body image - so you can move past surface-level fixes, support clients on a deeper level, and feel fulfilled in the work you do.
And because this is the final live round, you’ll also get advanced training and live calls to practice applying the tools and work on your personal growth.
SIGN ME UP!How It Works

01. Learn the Framework
Work through the on-demand modules that give you a clear, evidence-based structure for addressing body image. No more guessing - you’ll know exactly what to do and why.

02. Grow With Live Calls
In this final live round, you’ll join 6 coaching calls focused on your own personal growth. Because when you embody the work, you become the vessel of change your clients need.

03. Apply With Confidence
Take what you’ve learned into your client sessions with clarity. You’ll stop second-guessing, handle resistance with confidence, and create deeper results that last.

MODULE 1
Understanding Body Image
Learn the four key components of body image, how it develops, and the modern challenges your clients face.
By the end of this module, you’ll be able to:
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Clearly explain what body image really is (beyond how someone looks in the mirror).
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Spot the hidden influences shaping your clients’ struggles.
- Appreciate how your own body image has developed over time.
MODULE 2
VALIDATE
Learn how to identify the signs of disordered eating and body image struggles, and give clients the language and space to explore their experience without shame.
By the end of this module, you’ll be able to:
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Spot the red flags of body image concerns and disordered eating early on.
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Help clients feel seen and understood, even when they want to change their body.
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Normalise their experiences so they feel safe enough to open up and do the deeper work.


MODULEÂ 3
ACCEPT
Learn how to move clients past “I know, but…” conversations by exploring their fears, doubts, and motivations in a non-threatening way. Discover how to work with ambivalence and guide them toward real commitment to change.
By the end of this module, you’ll be able to:
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Uncover the real concerns holding clients back from approaching food and body image differently.
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Skillfully navigate ambivalence so clients stop getting stuck in indecision.
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Evoke meaningful commitment that helps clients follow through on change.
MODULEÂ 4
LET GO
Identify the thoughts and behaviours that keep clients trapped in negative body image cycles, and guide them in letting go of the habits that no longer serve them.
By the end of this module, you’ll be able to:
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Spot the common patterns that reinforce body dissatisfaction.
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Help clients release unhelpful behaviours like body checking or rigid food rules.
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Create space for healthier, more flexible ways of relating to their body.


MODULE 5
UPHOLD
Strengthen positive body image by teaching clients to build flexibility, appreciation, and respect for their bodies through self-care, Intentional Eating, and compassion.
By the end of this module, you’ll be able to:
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Guide clients to develop body appreciation that goes beyond appearance.
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Introduce practical self-care that feels sustainable.
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Guide clients towards Intentional Eating without using macros or scale weight to determine what to eat.
MODULEÂ 6
EMBODY
Help clients shift their energy from appearance fixation to adaptive appearance investment, where caring for their body enhances life instead of limiting it. Build practical self-management strategies that make long-term change realistic and sustainable.
By the end of this module, you’ll be able to:
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Differentiate between unhelpful and adaptive appearance investment.
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Guide clients to channel body care in ways that support health, confidence, and values.
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Teach self-management skills that help clients maintain progress without slipping back into old cycles.


MODULEÂ 7
Weight Stigma
Take a deep dive into the origins and impact of weight stigma, and learn how it harms both health and self-worth. Discover how to challenge your own assumptions and support clients in overcoming internalised stigma.
By the end of this module, you’ll be able to:
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Understand how weight stigma develops and how it impacts clients.
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Recognise and address your own beliefs that may unintentionally reinforce stigma.
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Help clients untangle internalised weight bias so they can move toward self-acceptance.
MODULEÂ 8
Summary & Self ManagementÂ
Consolidate everything you’ve learned and look at how to sustain both your clients’ growth and your own. Explore the common barriers coaches face — from the pressure to look the part, to fear that body image coaching won’t “sell.” Learn how to position this work in your business with integrity, and where to go next for ongoing support.
By the end of this module, you’ll be able to:
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Recognise and work through the coach pressures (like “my body is my business card”) that can hold you back.
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See the bigger picture of your role in the industry, including corporate social responsibility and moving beyond before-and-after culture.
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Know your next steps for supervision and further professional development.

Sounds Like Just What You Need?
Check Out What’s Inside.
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Step By Step Roadmap
A clear framework that takes the guesswork out of body image coaching.

Body Image Progress Tracker
Practical tools to monitor and celebrate client progress beyond the scale.

Exercises For Clients
Evidence-based activities you can use right away to create meaningful change.
Finally, a Program That Goes Deeper
Most trainings hand you isolated tools - a worksheet here, a reflection exercise there. But when clients don’t respond, you’re left guessing what to do next.
This program is different. You’ll learn a complete, evidence-based framework that shows you not only what to use, but when and why - so you can create lasting change for your clients.
And because this live round is designed with you in mind, you’ll also focus on your own growth as a coach. You’ll learn to manage the pressures of the industry, reflect on your own struggles, and feel confident showing up as the coach your clients truly need.
ENROLL NOW

Go At Your
Own Pace

Gain Practical Coaching Tools

Grow Together On Live Calls

Lifetime Access to Material
It Doesn't Stop There...

BONUSÂ 1
WORKSHOP LIBRARY
Get access to a library of workshops, client demonstrations, and expert lectures that bring the framework to life. See real coaching scenarios, learn practical strategies, and deepen your skills with resources you can revisit anytime.
ENROLL NOWBONUS 2
CRUSHING COMPARISONS
A self-paced course to help you spot and challenge unhelpful comparisons - whether it’s your body, your business, or your success. Perfect for the coach who struggles with imposter syndrome and wants to stop measuring themselves against everyone else.
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Plus 6 Live Integration Calls

This isn’t theory alone - it’s practice. Across six live calls, you’ll work on the biggest factor that shapes your coaching: you.
Each session is designed to help you reflect, practice, and integrate the tools into your real coaching conversations. Together, we’ll focus on:
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Coaching Presence – Learning how to create safety and connection in the moment.
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Self-Work – Exploring your own patterns and pressures (like “my body is my business card”) so they don’t get in the way.
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Navigating Client Struggles – Practicing how to respond to ambivalence, resistance, and frustration with compassion.
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Compassionate Coach Identity – Ending with a clear sense of who you are as a coach, and how to sustain this work long term.
You’ll leave each call not just with new knowledge, but with embodied practice and real-world application.
6 x 90 minute weekly calls starting Thursday 16th October at 3:30pm CET. Final call is 20th November.

BIF didn’t just change my coaching, it changed how I show up in my business.
Before BIF, I struggled with not having an actual framework. Now, I’m more efficient at identifying body image struggles, confident in building positive body image and self-respect, and I’ve created stronger connections with clients.
My client satisfaction and retention has increased, and I have more confidence in myself as a coach. Don’t hesitate! It will not only change your coaching, BIF will change how you show up for yourself and your business.
LAUREN BEHLE
WOMEN'S HEALTH COACH


This is your last chance to join Body Image Fundamentals live - and walk away with the skills (and self-work) to build a coaching career you're proud of.

By the end of the program, you'll be able to:
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Coach with Confidence
Approach body image conversations with clarity and a framework you can rely on, even when self-doubt shows up.
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Create Deeper Impact
Help clients make lasting changes that go beyond just fat loss and instead transform their quality of life.
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Build a Fulfilling Career
Increase client retention and grow a coaching career that feels stable, meaningful, and aligned with your values.

Hi, I’m Shannon.
When I first started, I had to piece everything together myself — scattered research papers, trial-and-error with clients, and no clear framework to follow. I know how exhausting that feels.
That’s why I built BIF. It’s not just based on experience, but developed through multiple iterations, refined with a reverse course design process, and reviewed by the research team at the University of Toronto. I’ve presented this work at the Appearance Matters Conference, it’s been published in the Body Image journal, and I hold a diploma in Compassion Focused Therapy — bringing both the science and the relational side of change together.
You don’t need to spend years piecing it together like I did. Inside BIF, you’ll get a clear, evidence-based framework that gives you confidence in every body image conversation — while helping you grow into the kind of coach you want to be.
Â

I’m worried about stepping outside my scope. Will this help?
But all of my clients want to lose fat!
What if I’m still working on my own body image?
Why should I take this program and not a behaviour change or mindset course?
What if I can’t make the live calls?
How much time will this take each week?
Ready To Grow?

I finally know when and how to use the right tools.
Before BIF, I didn’t understand why clients kept fixating on the scale or calories when they knew it wasn’t helping. I was missing tools for challenging them in a helpful way, and I struggled with empathy and active listening.
Through BIF, I mastered the understanding of negative and positive body image, and how disordered eating is connected to it. The tools like the feeling fat exercise, body image diary, and emotional regulation wheel were invaluable, but the most helpful part was knowing when and how to use them.
Now, clients stay with me for 6–12 months instead of ghosting, I feel more confident in my coaching decisions, and my business is more financially stable. BIF has completely changed how I coach - it will probably be one of the best investments in your career!
DAJANA SMOLNIK
REGISTERED DIETITIAN + BODY IMAGE COACH


BIF gave me the roadmap I was missing.
Before BIF, I could help people see that their approach wasn’t working, but I didn’t know how to actually guide them through change on a deeper level. I had no structure for supporting someone with body image, which meant hitting obstacles again and again.
Now, I use a clear roadmap that helps me support clients through body image struggles with confidence. It’s led to longer-lasting results for them, and far more enjoyment for me as a coach.
STU GRAHAN
HEALTH COACH

Coaching feels more fulfilling - and my clients’ results go far beyond nutrition.
Before BIF, clients fixated on the scale, lost motivation, and often ghosted. I thought the problem was adherence, but I was missing the deeper piece: body image.
Now, I can support clients with body checking, emotional regulation, and self-confidence. They’re not just sleeping better or having more energy - they’re going for promotions, joining new sports, and showing up in their lives in ways they never thought possible. That’s what makes coaching truly rewarding.
AMDANDA MERCER
ONLINE NUTRITION COACH



Science became the differentiator in my coaching.
BIF reminded me how important science is for my work, and how investing in myself is investing in my business. It gave me the tools to better support clients with disordered eating, and showed me I have more potential than I realised.
ROSS DEMPSEY
HEALTH COACH
This program is for you if...
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You want to support clients on a deeper level than fat loss and surface-level fixes.
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You’re ready to integrate an evidence-based framework into your coaching.
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You value personal growth as much as professional development.
This program is not for you if...
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You’re not currently a qualified coach and are looking to get certified.
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You’re not prepared to adapt your approach in light of the evidence.
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You’re not open to reflecting on your own body image as part of the process.
The fitness industry doesn’t need more quick fixes. It needs coaches willing to go deeper.
Don’t Miss Your Last Chance
This is the final live round of Body Image Fundamentals. Enrolment closes soon, and once doors shut, BIF will be closed for good.
If you want to confidently navigate body image conversations, support clients beyond surface-level fixes, and build a fulfilling coaching practice - now is the time!
ENROLL NOW