There are clients out there who need your help. Your content just needs to reach them.
Meet Marketing With Spirit: a 12-week step-by-step course that helps you build a content strategy you’ll actually stick to, so you can sign the right clients without burning out.
HIT ME WITH IT!
You're here to make a difference - let's make sure people know about it.
You know you've got what it takes to changes lives, and there are people out there who need your help. But if they don’t know you exist, you can’t make the impact you’re here to make.
IT'S TIME TO MARKET YOURSELF WITH CONFIDENCE.
You're a coach with a passion for helping others, but marketing?
That's another story.
01. Inquiries are inconsistent
Some weeks, you’re getting interest, and other times… nothing. Without a steady demand, you’re left scrambling when a client leaves, unsure where your next one will come from. You want consistent inquiries and an interest list so you’re never starting from zero.
02. You're overthinking what to post
You want to create content that actually attracts clients, but instead, you overthink what to say, worry you’re repeating yourself, or sit there staring at a blank screen. The pressure to 'post more' just leads to more stress, and when something flops, it’s even more discouraging.
03. Marketing feels like a constant struggle
You’ve tried different approaches. Following social media gurus, hiring mentors, even rebranding, but nothing seems to stick. It’s exhausting, and you're tired of second-guessing.
How will your life change when you have…
A steady flow of clients
When a client wraps up, you already have new inquiries waiting. Your interest list is full of aligned clients who want to work with you, and signing clients feels predictable, without the stress or uncertainty.
A strategy that feels natural
You know exactly what to say and how to say it, creating content that feels natural and deeply resonates with the right people. You're growing your business in a way that feels good to you.
A business that supports you
Your income is steady, you take breaks without panicking and you finally have the mental space to focus on what matters: coaching, living your life, and enjoying the business you’ve built.
You are capable. You are ready.
And with the right strategy, you’ll make it happen.
I finally have a strategy that works.
I tried so many different things - ads, mentors, sending DMs - but there was no strategy and my results were inconsistent. I wanted to learn an actual strategy beyond 'post more' or 'send more DMs' that helped be attract and nurture my ideal client particularly with body image and relationship with food.
Learning how to apply the stages of change to my content helped me post with intention, making Instagram posts, stories, and emails way easier. The two-week story process alone was a game-changer!
Since implementing what I learned, I’ve signed four new clients and seen a big increase in my email open rates. I finally have a strategy that works, and feels good.
JONNY LANDELS
BODY IMAGE COACH
DRUMROLL, PLEASE! WELCOME TO:
Marketing With Spirit
A 12-week course that helps compassionate coaches build a psychology-driven content strategy they'll actually stick to.
ENROLL NOW
This is a 12 week program
You'll focus on a different skill every week over 12 weeks, giving you the time and structure to apply what you learn as you go. But if you need more flexibility? No problem. You can go at your own pace and revisit the material whenever you need.
giving you structure & psychology
From understanding what makes clients take action to creating content that builds trust, this course breaks down evidence-based marketing strategies in a way that finally makes sense, so you can confidently attract aligned clients.
to create your own content strategy
This isn’t just another course that throws information at you. By the end, you’ll have a step-by-step content plan, a clear messaging strategy, and the confidence to market your coaching without overthinking or second-guessing.
Excited yet?! Here's your step by step roadmap!
MODULE 1
Show Up With Spirit
It's hard to show up with confidence if you feel sleazy or inauthentic when you're selling. This module will help you see marketing differently, so you're actually excited to show people why they need to work with you.
MODULE 2
Understand Your Ideal Client
Your success is determined by how well you understand your ideal client. This module teaches you how to carry out market research to map out the thoughts, emotions and behaviours of your ideal client, and how to use reflective listening in your content to help people feel understood.
MODULE 3
Create Engaging Content
Using the four functions of the mind for the Compassion-Focused Therapy model, you’ll learn how to help people you want to work with to engage with your content in their actual life (which is way more important than likes and views).
MODULE 4
Build Connection
If you feel like you're copying other people or everyone has said it all, then good news. YOU are what makes your coaching unique. This module teaches you how to share your thoughts and opinions in a way that helps your ideal client connect with you on a personal level (and also what not to share!!).
MODULE 5
Show Up On Stories
You might hate filming yourself, but people need to hear from you! This module teaches you how to show up on your stories and sell in direct and indirect ways, so your audience is constantly thinking about working with you.
MODULE 6
Get More Creative
Effective marketing requires you to say the same shit over and over again in different ways! This module teaches you how to create a brain state that is conducive to creative thinking, and how to feel safe expressing your ideas.
MODULE 7
Create Strategic Content
Ready to sign some clients?! Now that you've built a strong foundation of nurturing your audience, it's time to create content that moves them along the stages of change, so that they're excited to reach our and work with you.
MODULE 8
Write Compassionate Copy
Marketing can be frustrating, but we don't want that to come through in your content. Learn how to write in a way that evokes emotion, builds self-efficacy, and reduces shame, so your audience feels supported, not pressured, when engaging with your content.
MODULE 9
Selling With Integrity
MODULE 10
Manage Your Mindset
Not getting the engagement you hoped for? Feeling like no one cares? Marketing requires a lot of trial and error and it's normal to feel disheartened and frustrated. This module helps you process the emotional side of marketing and so you can post with confidence and consistency.
MODULE 11
Troubleshoot Your Content
If you spend more time look at other coaches content than you spent reviewing your own, that's a problem! This module helps you identify what's working and what's not, so you can iterate your strategy to be more effective over time.
MODULE 12
Plan for the Long Term
Don't wanna be on social media 24/7? You’ll learn how to structure your marketing in seasons to align content with your business and life goals, and explore ways to build interest beyond Instagram.
Ready to build your strategy?
Hi! I’m Shannon.
I'm a nutritionist and body image expert with a diploma in Compassion-Focused Therapy.
I mentored coaches for six years and I same the same pattern over and over again: compassionate coaches who were genuinely great at what they do, but couldn't figure out why marketing felt so hard.
They'd spent money on mentors, tried posting every day, and still felt like they were going in circles, wondering where the next client was coming from.
Nobody had ever taught them the psychology of marketing or how to build their own strategy - and trust themselves enough to stick to it!
Without that, it's easy to keep outsourcing your decisions, copying what works for someone else, and second-guessing every post you put out.
It wasn't until my diploma in Compassion-Focused Therapy that it all clicked.
Marketing involves the same psychological principles I work with in food and body image - how people make decisions, what builds trust, what moves someone from curious to ready to commit.
Most marketing advice ignores that completely.
Marketing With Spirit brings strategy, psychology, and integrity together — so you can build a business that feels like you.
Here's A Full Look At What You Get!
12 Video Modules
Learn the science behind marketing so you can sell any offer, with a step by step path to help you take action.
Market Research Worksheets
Identify and understand your ideal client, so you can craft messaging that resonates and attracts the right people.
Marketing Plan Tracker
Craft your strategy and monitor your progress so you can troubleshoot and optimise as you go.
100+ Content Prompts
Tailored prompts designed to create focused content that speaks directly to your audience at each stage of the customer journey, ensuring engagement, connection, and conversions.
14 Days Of Selling On Stories
Sell authentically on Instagram stories with prompts designed to engage and convert your audience, so you know exactly how to sign clients without feeling pushy.
Testimonials That Convert Guide
Collect transformation-focused testimonials without progress photos. This guide will help you ask the right questions to showcase your impact and authority.
Complete 12 Weekly Modules
Build An Effective Content Plan
Test, Review & Refine
Get Lifetime Access to Material
And because I've got your back, you'll also get:
BONUS 1
Quick Content System
Learn how to batch content and create a seamless scheduling system, saving time and reducing stress. This is the skill that will allow you to take time off in your business without letting your marketing slip.
ENROL NOWBONUS 2
Imposter Mindset Training
Stop second-guessing yourself. Gain confidence in marketing with mindset strategies to manage self-doubt and own your expertise.
ENROL NOW
You'll get all the tools you need to:
+
Attract the Right Clients
No more guessing or scrambling for inquiries. You’ll have a psychology-driven strategy that brings in aligned clients consistently.
+
Create Content That Converts
No more posting and hoping for the best. You’ll know exactly how to create content that engages, builds trust, and gets clients signing up.
+
Sell Yourself With Confidence
Talking about your offer won’t feel awkward or forced. You’ll know how to communicate your value in a way that feels natural and effective.
I've tried a lot of shit...
How Do I Know Marketing With Spirit Is Different?
MWS its rooted in the psychology of communication and relationships, helping you create content that resonates with the right clients. And because knowing what to do isn’t enough, this course also gives you the mindset tools to actually put it into practice.
SAY NO MORE - SIGN ME UP!
I've signed 7 clients without promoting fat loss!
I needed a marketing strategy that actually converts, without feeling overwhelming. I had taken two other marketing courses before, but they didn’t dive into psychology or show me how to tailor my content to my ideal client.
Marketing With Spirit gave me exactly what I needed: structure, a clear roadmap, and a way to track my progress. I finally learned how to use feed posts to evoke and stories to sell, instead of wondering why my CTAs weren’t working.
Now, I feel less stressed and more in control of my income. I’ve sold 7 packages without talking about fat loss!
APRIL DIRTEATER
DIETITIAN
Now is the time to create a strategy that gives you the freedom to grow your business on your terms.
IT'S TIME FOR YOU TO JOIN:
Marketing With Spirit
This program is for you if...
You want to attract clients who truly value your coaching, not just anyone willing to pay.
You've tried bits and pieces but never had a clear strategy you actually understood and trusted.
You're a compassionate coach who wants to market without resorting to fat loss, fear, or pressure tactics.
This program is not for you if...
Your clients aren't consistently getting results. A marketing strategy won't compensate for a service that isn't working yet.
You’re looking for quick-fix sales tactics instead of a strategy that builds trust and long-term success.
Business stress is really impacting your mental health. A course cannot provide the support you need, and that's okay. Come back when you're ready.
Building a business IS possible for you - once you put effort in the right places.
If you're here, you've probably tried a lot of things already.
And if none of it worked, it's easy to start wondering whether it's actually possible for you.
It is.
You just need a strategy that's built on how people actually make decisions - not what's working for someone with a completely different business to yours.
That's what MWS gives you.
A clear, psychology-driven approach you can understand, trust, and stick to.
So that when something doesn't land, you know how to look at it, learn from it, and adjust - instead of taking it as a sign that you're not cut out for this.
You are cut out for this.
You just need the right strategy.
I'M READY FOR THIS!© Compassion Driven Coaching | Privacy Policy & Terms of Use
